Betterment is an online financial advisement and investment platform. We built a new visual and verbal identity that influenced everything from product to marketing, infusing strength and confidence into a brand that already owned simplicity. Everything about the new Betterment brand is mission driven, and makes it clear that the interest of their customers is front and center.
Studio: Red Antler; Design Direction: Joshua Levi; Brand Design: Franziska Stetter, Ryan Rowlett, Ben Wright; Art Direction: Elisa Werbler. Images courtesy of Red Antler.