C by GE
GE's first direct-to-consumer LED light bulb brand. The system is comprised of two types of smart Bluetooth bulbs, providing lighting needs for life (general areas) and sleep (bedroom/bathroom areas).
Studio: Red Antler, Design Direction: Joshua Levi, Brand Design: Ben Wright, Packaging Design: Scott Chapps & Jon Eng, Visual Design: Chris Carney. Images courtesy of Red Antler.
