C by GE

GE's first direct-to-consumer LED light bulb brand. The system is comprised of two types of smart Bluetooth bulbs, providing lighting needs for life (general areas) and sleep (bedroom/bathroom areas).

Studio: Red Antler, Design Direction: Joshua Levi, Brand Design: Ben Wright, Packaging Design: Scott Chapps & Jon Eng, Visual Design: Chris Carney. Images courtesy of Red Antler.

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Morning
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Evening
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