GE's first direct-to-consumer LED light bulb brand. The system is comprised of two types of smart Bluetooth bulbs, providing lighting needs for life (general areas) and sleep (bedroom/bathroom).

Studio: Red Antler
Design Direction: Joshua Levi
Brand Design: Ben Wright
Packaging Design: Scott Chapps, Jon Eng
Visual Design: Chris Carney
Images courtesy of Red Antler
 

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GEBulbs
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Morning
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Evening
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