With hair loss, it’s easy to see there’s a problem, but harder to find a solution. Though only a few products have proven results, the internet is crowded with scare tactics and snake oil. Left to their own devices and anxieties, many men delay taking meaningful action until it’s too late. Keeps set out to fix that, creating a straightforward, enjoyable experience in a category tainted by stigmas and misinformation.
Studio: Red Antler, Design Direction: Joshua Levi, Brand Design: Franco Castillo, Dan Stettner, Packaging: Scott Chapps & Kevin O'Leary, Visual Design: Erin Horner. Images courtesy of Red Antler.