Keurig was expanding their consumer offering into cold beverages and was seeking to expand their target audience. We designed a new logo, brand architecture and visual system. The Keurig logo was also incorporated into the corporate logo of their publicly traded conglomerate, Keurig Green Mountain.
Agency: Prohpet, Creative Direction: Christian Dierig, Brand Design: Joshua Levi & Joseph Maruca. Images courtesy of Prophet & Keurig.