A real estate database with over 130 million monthly users, Zillow covers 60% of the entire online real estate category. As the company added home sales, purchases, and mortgage lending to their list of services, they sought to transition their brand from that of a database into a full-service company focused on helping users find and get into a new home. While developing their new brand we worked with the internal team to find opportunities to incorporate the new brand into the user experience.